State prepares to launch proactive workforce development initiative

The Missouri Office of Workforce Development is preparing an innovative plan to help employers confront the worker shortage.

The program will send automated text messages to unemployed Missourians about state services they can use to help find jobs. State employees will also be making phone calls to share job search resources.

“We’re going to go after them, but the idea is we want to increase awareness and access to our services. So we can be more proactive than reactive. That’s not usually how government functions,” Office of Workforce Development Director Mardy Leathers told the St. Louis Business Journal.